
The Story
So Far
Hi, I'm Xinhui, a design researcher. I spend my time figuring out how people think, work, and create, and how to make those things a little better. I started with Industrial Design in Beijing, moved to Germany for a master in Strategic Design, and have spent six years since in the Netherlands researching how design teams co-explore. Somewhere along the way I picked up a useful contradiction: I'm a creative person who likes logic, a passionate one who's good at listening and observing, and someone who loves making things by hand but gets just as excited about new technology.
I teach, too. The best way I've found to support someone learning is to give them a safe space to try, reflect, and ask for help when they're stuck.
Outside of all that, I'm drawn to nature, drawing, and pretty much any kind of making: pottery, jewellery, paper curling, you name it.
After I defended, having no agenda felt strange at first, then very good.
I kept teaching, though. Years of coaching bachelor and master students at the university left me hooked on one thing: watching someone figure something out for the first time never gets old. The rest of my time goes to AI. I build with it, a website here, a mobile app there, and keep exploring what these tools can do for design.
With one foot in design and one in AI, I recently landed an offer to join Mercor as a design domain expert. I am looking forward to it, and to whatever interesting challenge shows up next.
My PhD looked at how designers explore ideas together when they are working remotely. Guided throughout by my supervisors Joep Frens and Jun Hu, I went from finding my feet as a researcher to running detailed studies from start to finish. It all came together in my thesis, Co-Exploration in Remote Design Collaboration.
Master in Strategic Design, where design meets management and research. I learned to look at a problem from every angle, to listen closely to what people actually need, and to shape ideas so that even non experts can follow them. The whole programme was in German, so I learned the language first and then learned to think and design in it. I graduated with sehr gut, the highest grade.
Bachelor in Industrial Design, where my love for design first took shape. This is where I picked up the fundamentals: sketching, prototyping, a bit of coding, ergonomics, CAD, and more. It is also where I came to see that design is not just about making things look pretty. Good design has to make sense, meet real needs, and answer the call of the people using it.
I provide expert design input to help improve AI generated content. In practice, that means looking at what AI models produce through a designer’s eye: evaluating where the work holds up and where it falls short, and turning that judgement into constructive, specific feedback the models can actually learn from.
I run after school courses at SALTO International School in Eindhoven for K-12 kids, teaching the basics of coding and robotics through Edison robots and hands on activities. The aim is to make ideas like loops and sequences feel more like play than lessons.
I coached students through the craft of research, at different academic levels and on different courses. I helped them shape a question worth asking, choose the right way to answer it, and make sense of what they found. The goal was always the same: not just to finish one project, but to walk away with research skills they could carry into whatever came next.
At a local Makerspace I helped all sorts of people, curious geeks, kids, and complete beginners, who wanted to turn an idea into something real but were not sure a 3D printer could get them there. Using what I had learned in my bachelor, I showed them the basics of Rhino and SolidWorks and how a simple model becomes a printed object.
My role had two sides. As an advanced player myself, I mentored part of the ensemble and led their practice. On the organising side, I worked with the other section leaders and our director to keep rehearsals, training, and performances running smoothly. We took the stage at least once a year, and recorded two CDs along the way.
kristinyxh@gmail.com
Best, Netherlands
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Xinhui Ye
Design Researcher
PhD researcher trained in mixed methods, with a Master’s in Strategic Design. I turn messy human data into clear, usable insight, running studies from start to finish: objectives, methodology, fieldwork, analysis, and the storytelling that moves stakeholders. Equal parts qualitative depth and quantitative rigour, with a stubborn habit of keeping people at the centre of the decision.
Education
Experience
Languages
- English — C1
- German — B1+
- Dutch — B1
- Chinese — native
Research & Methods
- Mixed-method research design
- In-depth interviews
- Longitudinal field studies
- Survey & questionnaire
- Co-creation workshops
- Customer journey mapping
Analysis & Synthesis
- Factor analysis
- Group comparison
- Framework building
- Behavioral pattern analysis
- Prototype testing & validation
- Data storytelling
Software & Tools
- SPSS — Advanced
- R — Intermediate
- Miro — Advanced
- AI-driven tools — Advanced
- Adobe Suite — Intermediate
- Figma — Intermediate
- Microsoft Office — Advanced
Working Style
- Self-directed, end-to-end ownership
- Curious & human-centred
- Cross-cultural communicator
- Calm under demanding timelines
- Turns complexity into clarity
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